Sasha Shapiro

Sasha (aka Aleksandr) Shapiro has over 13 years of experience in the global film industry working in various senior management positions for Warner Bros. Studios.  

Most recently, Shapiro was Vice President of New Business Development for Warner Bros. International Cinemas (WBIC), where he was responsible for strategic planning, global analysis, financial evaluation and implementation of new business opportunities.  He organized and managed WBIC new market entry activities in  markets such as Egypt, China, Vietnam, Russia and Ukraine to name a few.  

Among new businesses that Shapiro supervised and was involved in, were the implementation of Digital Cinema initiatives, wireless ticketing, global procurement and logistics.  The latter business, with an annual turnover of more than US$150 million, brought in savings of more than US$15 million per annum.

Previously, Shapiro was a regional supervisor at Warner Bros. Pictures International, where he was responsible for administration, marketing and distribution of more than 100 WB films in the Central Europe/ Middle East region, where he provided leadership to more than 20 local offices and affiliates. While at Warner Bros. Pictures International, Shapiro also supervised acquisition analysis and film profitability studies. He provided film production companies with projected cash flows, sensitivity analyses, revenue forecasts, advertising media breakdowns and distribution strategies.

Shapiro holds a Ph.D from the Moscow Aviation Technology University, in Russia, and an MBA from UCLA.